I am a work & organizational psychologist and I specialize in new industries, particularly, data, machine learning and AI.

I divide my time between building commercial prototypes of data and machine learning at Rooi, research at the Open University,  and university teaching.

I presently reside in the United Kingdom and have previously lived and worked in New Zealand and Zimbabwe.

Please get in touch if you would like to discuss building a web or machine learning application or to collaborate in a research project.  I am particularly interested in machine learning applications which lead to a field test to directly compare the value of a new solution with the best of our old solutions.